Kraft Foods you have got to be kidding about including a subscription fee to your food & family magazine right?
Today the latest edition of the magazine came in the snail mail. I’ve gotten this for quite some time. It’s a think little magazine, nice glossy images, but basically a giant add for Kraft Foods. All sorts of recipes and advertisements for their own products. I use a lot of Kraft items and find a couple of recipes in each issue usually that I might want to try. Sometimes there are some coupons I can use as well. Again though, this is basically a giant advertisement for them. So when the magazine came today in a plastic sleeve and enclosed was a subscription notice asking me for $6.99 for a year subscription I was really shocked. I can get actual magazines for less than this (not all, but some major ones). Why in the world would I pay to receive this advertisement? Honestly, I just don’t get it.
So thanks, but no thanks Kraft Foods. I think I will forgo paying to read your advertisement magazine. I really think this is a crappy move on your part and it lessens my opinion of your company overall a bit. I’m disappointed in you.
