Celebrity Moms vs Real Moms

by Robyn Wright on December 13, 2011

in Living

There seems to be a trend lately of using Celebrity Moms instead of regular real-life moms in social media. For example a celebrity, known for singing or acting, but who is also a mom (although not famous for that at all) is used as a spokesperson on a company blog, Twitter, Facebook, etc. Many of us were used to brands using regular real-life moms (mom-bloggers for example) in those types of spokesperson placements, over the past few years. Does it make a difference to you?

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© 2011 – 2012, Robyn Wright. All rights reserved.

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1 TheAngelForever December 13, 2011 at 5:18 pm

I have lost a lot of respect for companies and regular media that take “celebrities” and toss them into the spotlight on parenting/domestic life. Not everyone can cross the line and relate to others as well. How can I take someone seriously that will hire Nadya Suleman or Kate Gosselin?

2 GAHCindy December 13, 2011 at 6:06 pm

My thoughts precisely. What the heck do they know about anything?

3 tannawings December 13, 2011 at 6:09 pm

I don’t mind if someone is an actor and it is made clear in the ad that they are being compensated .I am talking though about actors that are perhaps hired that aren’t well known or specifically do commercials (like they used to do with say KitchenAid, Tide etc) The same goes for the  bloggers that make it clear they are being compensated in a post. Both are compensated so it makes little difference to me as long as it  is a brand I trust for the former or a person I think tells the truth for the latter.

I am not big into celebs though and actually I think companies could use more ‘normal’ folks be they lesser known actors, bloggers, or whatever and spend the money they would have used on a celeb to do things for the community or an organization.

4 SweetLilYou December 13, 2011 at 6:10 pm

I’m definitely more likely to listen and believe the opinions of real moms.  While I know some real mom bloggers get paid to write about a  product, I trust them more than celebs who I just view like any other commercial.

5 Jeannette Laframboise December 13, 2011 at 6:43 pm

I don’t want to sound rude but I would trust a ‘real’ mom rather than a celebrity any day. They have access to all the help and fancy products they want. Most of us could never afford full time nannies as such so why would they know about any product that the rest of us need, want or use. Not that I have anything against them, to each his own…it just does not make me want to run out and try a product they endorse.

6 nik December 13, 2011 at 11:23 pm

I would trust either equally if they were unpaid.
If they were paid, it might influence me, or if they endorsed something that was out of line with things they’ve said in the past, I’d definitely be wary.
If they were paid zillions, got a free car and a trip to the Riviera…yeah, uh, it just might influence me. A lot. Not in a good way.

7 Mary Beth Hunt December 14, 2011 at 1:22 am

I took the survey….I am now totally loving blog moms who use a product and give a review vs. a prima donna celebrity. Maybe I’m just old.

8 Ravzie December 14, 2011 at 5:47 am

I think it depends on the situation.  If a “real” mom is promoting some product, how do we know if the gal is actually a real mom who uses the product or an unknown actress getting paid???  There’s no way to know.

 If a celebrity is promoting a product, her reputation is on the line – if the product is crap than her brand can suffer.  The public will slam her for being associated with the junk and getting paid for promoting junk. 

If we are talking about a blogger that we’ve followed and come to know a little, then I might have a little more respect for what she says.

I don’t really like “testimonials” anyway.

9 tmy56 December 14, 2011 at 12:20 pm

I don’t think I have ever purchased a product simply because a celebrity mom was endorsing it. I’ll spend my money on a product I believe is suitable for me & my family.

10 Betsy Hoff December 14, 2011 at 12:54 pm

They would reach people better by using Non Celebrity moms. There’s nothing more interesting that ordinary people such as ourselves- In my opinion!

11 Eileen December 16, 2011 at 6:07 am

I know there are celebrity moms who are very hand’s on and WOULD know about brands maybe..think Jennifer Garner or Kelly Rippa. But others, it is all lip service for a hand ful of green. I am not easily swayed by celebs at all…or even advertising. I go by word of mouth from friends or family I trust. THAT is the real world!

12 slehan December 18, 2011 at 6:32 pm

I am so far out of the loop that I wouldn’t even recognize any Celebrity moms.  I have no TV and pay no attention to ads at all.

13 Liz Thompson March 8, 2012 at 10:03 am

Good question.  For me, it would depend on the celebrity and/or the product and believability that, for example, said celebrity really does bake a birthday cake for their dog.  Then again, I know real people who would or actually do cook for their dogs.  It’s all subjective, really.  I also think the majority of the ads are just real gosh-darned stupid.  Hate it when brands dumb down consumers, especially parents…in general.

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