Perfect Examples of Bad “Mommy Blogger” Pitch Emails

by Robyn Wright on June 28, 2012

in Social Media

I get a lot of emails with pitches from companies to do different things. Some are great, some stink, and some are in the middle. Normally I just delete anything I’m not interested in or reply – if it was sent directly to me – saying I’m not interested. The other day though I received the following email and I honestly was flabbergasted at how perfect of an example this was of a bad pitch.

awful pitch email Click to enlarge for easier reading


To start the subject line of “Mommy Bloggers Wanted!” is offensive to many – “Mommy Bloggers” is actually a term that is going out of style quickly. A more appropriate term would be “lifestyle blogger”. Then once I opened the email I see that he has sent this to many, many recipients – and using just the TO: field even – ugh (that’s the large black bar above). This is a firm that represents brands? He then goes into stating that “we realize blogging is a full time job” but then offers nothing in terms of recognizing that it is a JOB and payment – at least of some kind – should really be considered.  I happened to be at the Type-A Parent Conference when this came and shared it with several other bloggers – everyone rolled their eyes. I thought about making a post about it (like this) but decided to let it go….that was until today when I received a second email of the same type from this firm for a different brand.

awful pitch 2a Click to enlarge for easier reading


Once again he (same guy) starts out with “Mommy Bloggers” and again sends this to a ton of people using the TO: field (I just cropped it out this time since it was even larger than the first email). He continues in the email using “mommy bloggers”, “mommy gurus”, and “mommy consultants”. Again he includes that they realize blogging is a full time job, but only offers a chance to possibly win a prize for your full time work. Hmmm, do you think he may or may not get a paycheck at the end of the day? Not to mention the typos in that particular email.

I just could not help but share these two emails with you. Obviously, I have crossed out the agency and brand names. There is no way I am going to promote them in any capacity. If you are new to blogging, this is NOT the type of email you want to respond to even. If you have been blogging for a while I’m sure you have been rolling your eyes reading these examples. If you are a brand or PR and are sending out anything like the above emails please stop now!


© 2012, Robyn Wright. All rights reserved.

Comments on this entry are closed.


1 MamaMommyMom June 28, 2012 at 11:42 am

Oy.. Just oy.

2 Jen@BigBinder June 28, 2012 at 11:43 am

Right, I’m sure he would not go to work at his full time job hoping he *might* win a paycheck. I was at Type A too so I am right with you on the being fired up about being asked for free thing!

3 Angela Pippinger June 28, 2012 at 11:51 am

Well wasn’t he just a buttering you up! He might be deserving of a response with “I don’t work full time and hope I get a paycheck, here are my rates for my full time work”. 

4 SuperJennBlogs June 28, 2012 at 11:55 am

I hope you are sending an informational response to this company. To many new bloggers the aspect of being approached feels novel and they are afraid of not being asked again for better campaigns if they decline. The response of these people who are new to this particular work environment gives the PR firm a false sense of a successful campaign and the cycle continues. They need to hear the why not to.

Good post!

5 CandaceApril June 28, 2012 at 12:34 pm

The part that really bugged me about this latest one (although all four I received from the same agency bugged me) was the “mommy consultants”. Really? What’s a mommy consultant? No, wait. I know. Someone who does work and doesn’t get paid. Ugh.

6 MomMaven June 28, 2012 at 12:42 pm

I would write back to him, and possibly add a link to this post. More importantly, I would reach out to the brands involved and let them know how horrible their PR people are and offer to work with them to create successful campaigns to further their brand presence in the online space.

7 Sarah Hubbell June 28, 2012 at 1:21 pm

The reason we keep getting pitches like this (and yes, I get them all the time and they are awful) is that lots of newer bloggers WILL post anything and everything for just a chance to win something. Keeping putting stuff out there like this and hopefully we can educate everyone. 

8 tannawings June 28, 2012 at 4:49 pm

To me it looks as if the folks who emailed you that were playing a game of ‘go fish’ because eventually someone will do it just to have something to post on their blogs. Reading Sarah’s up there, she makes a very valid point about newer bloggers posting anything and everything.
As a non blogger but one who visits many many blogs (probably more than most bloggers visit per day) I can tell you there are blogs popping up everywhere and they either are parroting other blogs (same content) or the content is so lousy the only way anyone would ever visit is a contest or giveaway. The other way they get readership is by taking the above email and banding with 20 other bloggers and not revealing what it truly is to pump numbers. (OK I am ranting now)
I am glad some folks are savvy enough not to fall for pitches like the above!

9 Kristin June 28, 2012 at 5:48 pm

I get this sort of thing a LOT. Unfortunately, this is probably working for him/her/them. They’ll get enough bloggers who are new, don’t know enough to “value” their time, effort, and advertising, and some who are willing to do anything for a chance to get something free, to make this sort of outreach worth their time. 

It’s not worth MY time. However, once these companies realize that they’re mostly getting “crap” content/effort/promotion rather than getting quality bloggers who put forth serious effort, time, and promotion for their sponsors, maybe things will change. 

Still waiting for that change, though.

10 coriwestphal June 28, 2012 at 8:34 pm

I’ve run into a couple questionable pitches myself.  And I actually was a bit confused as to whether they were real or spam!  If your pitch comes to me, and I have to consider the fact that it could be phishing?  Forget it!  Thanks for sharing!

coriwestphal at msn dot com

11 Auriette June 29, 2012 at 12:28 am

Looking at all the typos (lots of run-on words) and the poor grammar, I’m beginning to wonder if it’s not a scam (the kind he’s warning you against in the one message).  Bypass this guy and find a higher-up at the company (either the brand and/or the marketing firm) and tell them you every one of your concerns. The writer may have no choice to offer you what the boss(es) told him to, but at least he could make sure that the pitch is well written.

12 Gaynycdad June 30, 2012 at 8:00 am

I am Mitch from http://www.gaynycdad.comG
So I will on occasion get a pitch that says “Dear Gay..”
I enjoy a laugh and then hit delete.
No real profeesional is going to send an email with that salutation, at least find out who I am, its not like that information is harder to find than a hidden Mickey!

13 Gaynycdad June 30, 2012 at 8:01 am
14 Elise July 3, 2012 at 4:59 pm

I would think the pitches would get better by now, but alas no.

15 gildedaged July 3, 2012 at 6:06 pm

I am so fascinated by lifestyle bloggers – how do you all juggle everything? These e-mails are terrible – not only to lifestyle bloggers looking for YOU to review their products – but just bad email etiquette in general. Yikes! I wonder what sort of replies these messages received?

e-mail: gildedaged (at) gmail (dot) com

16 slehan July 3, 2012 at 10:29 pm

This makes me glad I’m not on their blogger list.  I am most upset that they didn’t BCC the emails.

17 Rose July 11, 2012 at 4:33 pm

We take a lot of heat for our choice of blog name, NetWorking Witches, usually because of the whole witch part. Neither one of us are pagan or consider ourselves witches, when we chose our name we wanted to break away from the entire “mommy” word because we both feel, as many others do that we are than “just moms”. 

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