For all of my fellow bloggers and all of the brands and PR people who reach out to them, this is a must read eBook (free). Well worth the download, I promise. Appinions really lays out how our industry is changing in Why Targeting Mommy Bloggers is a Broken Outreach Model. I am fairly verbal on this topic myself (remember my post Perfect Examples of Bad “Mommy Blogger” Pitch Emails?) This really is a great part of the explanation of why BlogHer ‘12 was such a different experience this year for many of us as well. I think that many of the sponsors at the conference would have benefitted greatly from reading this.
And as much as we all love unicorns, I agree that in this case it’s not the best thing to be!
© 2012, Robyn Wright. All rights reserved.