8 Ways to Help You Get Noticed as an Influencer

by Robyn Wright on June 9, 2015

in Social Media

8 Ways to Get Noticed as an Influencer  |  RobynsOnlineWorld.com

A work related post today for everyone. While I am considered an influencer myself by many brands and approached often, I also work the other side of the fence in seeking out other influencers to represent a brand or work on a campaign. This is actually one of the harder parts of my job as a social media specialist (yep, that’s what I call myself). The last couple of days I have been working on finding some new influencers for some upcoming programs and I am pulling my hair out. So today I am offering a few tips on how to get noticed as an influencer so that people like me, and brands, can find you.

  1. Geography Is Crucial
    While we are living in a much more global world these days, many brands are still looking for influencers in certain areas. On all of your social networks include your hometown, or nearest big city, to help recruiters like me find you when we need a certain city, state, or even country.
  2. Update Your Profiles
    I come across many profiles, on all social networks, that are limited in information or even have bad links. Take the time to check your profile on all your social networks to make sure you have relevant info, including geography, and the links are correct.
  3. Blogging Is Not All There Is
    While I encourage blogging as a “home base”, it is not the be all, end all of getting noticed as an influencer. I am always looking for those with a good following on Twitter, Instagram, Facebook Pages, Tumblr, Pinterest, Snapchat, and the like. Your home base (blog) should include easily found links to all of your channels for easy reference.
  4. Be Social
    While I may be looking for people to work with brands, that doesn’t mean I want to see only branded posts/shares on their networks. Remember, this is social media, take the time to interact with your followers on a personal level. Reply to comments, post non-branded content, ask questions, answer questions, etc.
  5. Age Matters
    So as someone who is 45 I actually get annoyed by this, but age matters. There are certain demographics, namely millennials/GenY who are in hot demand right now. Let us know what age range/generation you fall in. I actually look at many generations though so don’t be alarmed if you are not a millennial.
  6. Video Is Hot
    Right now video is super hot for brands. If you are not already doing video, think about doing so. Use YouTube, Instagram, Vine, etc. to showcase yourself “live”.
  7. Make Contacting You Easy
    I cannot tell you the number of times I have found someone that I think might be a good fit for a program but that I cannot find a way to contact them. It is extremely frustrating. Stick an email out there for us to reach you. Also, a direct email address is much better than a form on your blog.
  8. Share the Brands You Already Love
    Are you a fan of a certain brand already? Let people now, let brands know! Shout it out on your social channels. Brands, and people like me, are looking for people who already embrace brands to work on paid campaigns. Don’t hide your love!

There you have it. Eight ways to help brands notice you as an influencer. Remember, it is not all about the numbers, it is about the quality of your content as well.

Do you have any other tips to help others get noticed? Are you an influencer yourself, be sure to leave your info in the comments and I may just be able to connect with you for a future campaign!

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© 2015, Robyn Wright. All rights reserved.

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{ 19 comments }

1 Natalie June 9, 2015 at 6:37 pm

Thank you for your tips! Being social is important!

2 Robyn Wright June 24, 2015 at 5:08 pm

You’re welcome @disqus_V13DyMMdlQ:disqus

3 brendashandmade June 9, 2015 at 9:44 pm

Thanks for all the great tips. I do tend to post reviews/giveaways only and don’t think about posting social things too. I will work on it.

4 Robyn Wright June 24, 2015 at 5:09 pm

Definitely. I have started pulling people off my list who only seem to broadcast links.

5 ginette4 June 10, 2015 at 7:58 am

Great points, well written.

6 Robyn Wright June 24, 2015 at 5:09 pm

Thank you @ginette4:disqus

7 Julie Wood June 10, 2015 at 9:55 am

I have seen where there are so many broken links and I can not find what the person has posted. I would say double check to make sure that the links are correct.

8 Robyn Wright June 24, 2015 at 5:10 pm

Excellent point! I know sometimes I just get so excited that I finished a post that sometimes I forget to double check links. You can always call me out on it though – I love when my readers catch my mistakes so I can fix them.

9 Kimberly Montgomery June 10, 2015 at 6:38 pm

Thanks Robyn. I’m going to go through all my accounts and make sure I’m easy to reach when you want to contact me!! Great list and very helpful.

10 Robyn Wright June 24, 2015 at 5:10 pm

Thanks @disqus_LJYSXN032F:disqus, glad you found the post helpful!

11 tannawings June 10, 2015 at 9:52 pm

I dont have any suggestions but “interact with your followers on a personal level. ” I think is something some could use improvement in. I have allways admired how engaged you are and always seem to have a smile!

12 Robyn Wright June 24, 2015 at 5:11 pm

Thank you @tannawings:disqus, I really try – but honestly I don’t try hard because it is what I really WANT to do with everyone :-)

13 Shirlee White June 24, 2015 at 5:00 pm

Ideas should be ego boosters

14 Robyn Wright June 24, 2015 at 5:11 pm

Agree!

15 Monique July 25, 2015 at 11:46 am

I like when you are being social on Twitter. Sometimes we need to see the human side of bloggers. I get so frustrated when a blogger ask a question and never respond to people’s posts or response to their question. I usually unfollow them.

16 Robyn Wright August 26, 2015 at 6:20 pm

I’m with you – it is getting a bit more frustrating on Twitter these days, but I still try!

17 michelle matta July 31, 2015 at 2:38 pm

I don’t even know what generation I am. I’m 33. What am I? And as for the videos, I’m noticing periscope is becoming a huge thing.

18 Robyn Wright August 26, 2015 at 6:24 pm

Assuming you are born in 1982 – you are a Generation Y also known as a Millennial.

19 Robyn Wright September 6, 2015 at 5:17 pm

I just did a post about the different generations you might like michelle matta http://www.robynsonlineworld.com/2015/08/what-generation-are-you/

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